Wendy’s CEO moving with ‘urgency’ to revamp brand
Robert Wright, who rejoined the chain in May, is already drafting a strategy that will focus on menu, marketing, digital, operations and restaurants to improve the chain’s sales and traffic.
Fresh-never-frozen claims, Frosty flavors, and a very online social account.
8 stories in our archive. Every headline links to the publisher that reported it.
Robert Wright, who rejoined the chain in May, is already drafting a strategy that will focus on menu, marketing, digital, operations and restaurants to improve the chain’s sales and traffic.
U.S. same-store sales at the fast-food burger chain declined 7% last quarter, and it’s now smaller than rival Burger King.
Wendy's has launched its new Apple Crumble Frosty Fusion as a limited-time flavor for fall 2026. The Apple Crumble Frosty Fusion features a Vanilla Frosty swirled with spiced apple syrup and oat…
The Pretzel Bacon Pub Cheeseburger is back on the Wendy's menu for a limited time ahead of fall 2026. It's joined by two other similarly themed items. Here's what the lineup looks like: - Pretzel…
Pub food meets fall.
The fast-food chain also added a chicken sandwich version of the product, which won a customer vote this year. It is also adding an Apple Crumble Frosty Fusion.
Wendy’s is bringing back the fan-favorite Pretzel Bacon Pub Cheeseburger after consumers voted for its return in the ‘Bring it Back‘ bracket earlier this year. Beginning today, the beloved sandwich…
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